How TikTok is turning a generation of video addicts into a data goldmine

And this is where TikTok seems to be winning hands down. Its users currently spend an average of 52 minutes a day on it and 90% of them visit the app more than once a day. According to Scott Galloway, a seasoned observer of the tech world, the average session lasts 11 minutes, which is enough time to watch 26 videos of about 25 seconds each. He tells an instructive story about what that might mean in practice.